Wilson, J. (2010). Essentials of Business Research. London: Sage
This blog documents my MBA student life at Ryerson University, Canada (2010-2012). It was an attempt to demystify the MBA experience, help understand MBA topics & encourage MBA wannabes. I have a Pre-MBA blog about B-School application process (and a few other blogs) as well. I used to blog actively in the past and interact with readers regularly, but life got very busy after my MBA. Good luck. Take care. Cheers! Gerry.
Tuesday, September 13, 2011
Text book - MB8107 - Advanced International Marketing.
Johansson, J. K. (2009), Global Marketing: Foreign Entry, Local Marketing, and Global Management (5th Ed.), New York: McGraw-Hill/Irwin.
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