Saturday, February 25, 2012

What is Change Management? How can Change be implemented in an Organization successfully?

From the link:

Change management is a structured approach to shifting/transitioning individuals, teams, and organizations from a current state to a desired future state. It is an organizational process aimed at helping employees to accept and embrace changes in their current business environment.

From the link:

John P Kotter's 'eight steps to successful change'

American John P Kotter (b 1947) is a Harvard Business School professor and leading thinker and author on organizational change management. Kotter's highly regarded books 'Leading Change' (1995) and the follow-up 'The Heart Of Change' (2002) describe a helpful model for understanding and managing change.

Each stage acknowledges a key principle identified by Kotter relating to people's response and approach to change, in which people see, feel and then change.

Kotter's eight step change model can be summarised as:
  1. Increase urgency - inspire people to move, make objectives real and relevant.
  2. Build the guiding team - get the right people in place with the right emotional commitment, and the right mix of skills and levels.
  3. Get the vision right - get the team to establish a simple vision and strategy, focus on emotional and creative aspects necessary to drive service and efficiency.
  4. Communicate for buy-in - Involve as many people as possible, communicate the essentials, simply, and to appeal and respond to people's needs. De-clutter communications - make technology work for you rather than against.
  5. Empower action - Remove obstacles, enable constructive feedback and lots of support from leaders - reward and recognise progress and achievements.
  6. Create short-term wins - Set aims that are easy to achieve - in bite-size chunks. Manageable numbers of initiatives. Finish current stages before starting new ones.
  7. Don't let up - Foster and encourage determination and persistence - ongoing change - encourage ongoing progress reporting - highlight achieved and future milestones.
  8. Make change stick - Reinforce the value of successful change via recruitment, promotion, new change leaders. Weave change into culture.
Kotter's eight step model is explained on his website

More from the link:

Five basic principles, and how to apply them

Change management is a basic skill in which most leaders and managers need to be competent. There are very few working working environments where change management is not important.

This article takes a look at the basic principles of change management, and provides some tips on how those principles can be applied.

When leaders or managers are planning to manage change, there are

Five key principles that need to be kept in mind:
  1. Different people react differently to change
  2. Everyone has fundamental needs that have to be met
  3. Change often involves a loss, and people go through the "loss curve"
  4. Expectations need to be managed realistically
  5. Fears have to be dealt with
Here are some tips to apply the above principles when managing change:
  • Give people information - be open and honest about the facts, but don't give overoptimistic speculation. Ie meet their OPENNESS needs, but in a way that does not set UNREALISTIC EXPECTATIONS.
  • For large groups, produce a communication strategy that ensures information is disseminated efficiently and comprehensively to everyone (don't let the grapevine take over). Eg: tell everyone at the same time. However, follow this up with individual interviews to produce a personal strategy for dealing with the change. This helps to recognise and deal appropriately with the INDIVIDUAL REACTION to change.
  • Give people choices to make, and be honest about the possible consequences of those choices. Ie meet their CONTROL and INCLUSION needs
  • Give people time, to express their views, and support their decision making, providing coaching, counselling or information as appropriate, to help them through the LOSS CURVE
  • Where the change involves a loss, identify what will or might replace that loss - loss is easier to cope with if there is something to replace it. This will help assuage potential FEARS.
  • Where it is possible to do so, give individuals opportunity to express their concerns and provide reassurances - also to help assuage potential FEARS.
  • Keep observing good management practice, such as making time for informal discussion and feedback (even though the pressure might seem that it is reasonable to let such things slip - during difficult change such practices are even more important).
Where you are embarking on a large change programmes, you should treat it as a project. That means you apply all the rigours of project management to the change process - producing plans, allocating resources, appointing a steering board and/or project sponsor etc.. The five principles above should form part of the project objectives.


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