Starbucks opened its first store in India today, in partnership with TATA Group. How long before India becomes Starbucks Nation? This is a case of Market Development: Existing product in New Market, as per Ansoff Matrix. Image below:
This blog documents my MBA student life at Ryerson University, Canada (2010-2012). It was an attempt to demystify the MBA experience, help understand MBA topics & encourage MBA wannabes. I have a Pre-MBA blog about B-School application process (and a few other blogs) as well. I used to blog actively in the past and interact with readers regularly, but life got very busy after my MBA. Good luck. Take care. Cheers! Gerry.
Friday, October 19, 2012
Market Development (Existing Product, New Market) as per Ansoff Matrix: Starbucks opens a new store in India
From the link: http://www.thehindu.com/business/companies/starbucks-opens-first-india-store-in-mumbai/article4013010.ece
Starbucks opened its first store in India today, in partnership with TATA Group. How long before India becomes Starbucks Nation? This is a case of Market Development: Existing product in New Market, as per Ansoff Matrix. Image below:
Starbucks opened its first store in India today, in partnership with TATA Group. How long before India becomes Starbucks Nation? This is a case of Market Development: Existing product in New Market, as per Ansoff Matrix. Image below:
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