This blog documents my MBA student life at Ryerson University, Canada (2010-2012). It was an attempt to demystify the MBA experience, help understand MBA topics & encourage MBA wannabes. I have a Pre-MBA blog about B-School application process (and a few other blogs) as well. I used to blog actively in the past and interact with readers regularly, but life got very busy after my MBA. Good luck. Take care. Cheers! Gerry.
Tuesday, May 1, 2012
Five basic ingredients of a social company
From the link: http://www.prdaily.com/Main/Articles/11504.aspx
(Please read the whole article from the link above)
Like any talented chef will tell you, great meals are based on quality ingredients. To become a social business, there are several recipes that principally, but not exclusively, use social media. Here are the five basic ingredients.
Certain businesses, like Southwest Airlines, know how to adopt a philosophy inspired by social media. They understand that the advantages of opening themselves up, of sharing, and of engaging with their clients surpass the disadvantages. They do not limit themselves to doing social actions; they are social businesses.
(Please read the whole article from the link above)
Like any talented chef will tell you, great meals are based on quality ingredients. To become a social business, there are several recipes that principally, but not exclusively, use social media. Here are the five basic ingredients.
- Culture.
- Recruitment.
- Organization.
- Listening or observation.
- Courage.
Certain businesses, like Southwest Airlines, know how to adopt a philosophy inspired by social media. They understand that the advantages of opening themselves up, of sharing, and of engaging with their clients surpass the disadvantages. They do not limit themselves to doing social actions; they are social businesses.
7 Smart Tips From Donald Trump
From the link: http://www.inc.com/geoffrey-james/7-smart-things-to-learn-from-donald-trump.html?nav=linkedin
"The first building I put my name on was Trump Tower, which has become a top tourist site and remains as beautiful as when it opened in 1983. That was the beginning, for me, of the Trump brand."
"The first building I put my name on was Trump Tower, which has become a top tourist site and remains as beautiful as when it opened in 1983. That was the beginning, for me, of the Trump brand."
- The Value of a Personal Brand - important to build recognition, quality
- Mistakes People Make When Selling - Salesmen should not appear sesperate
- What Makes a Great Entrepreneur - Do research, be passionate, believe.
- Branching Out Into New Endeavors - go for them, focus.
- Spotting Talent - seek confident people with a desire to learn & excel. Passion is a must.
- Bringing Your Kids Into the Business - set a good example
- Upside & Downside of Fame: there are +ses & -ses
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