Declining Brands / Companies in 2013 and 2014? / Which companies are likely to go extinct due to declining sales?

From the link: http://ca.finance.yahoo.com/news/ten-brands-that-will-disappear-in-2014-181419498.html?page=1

Some of the criteria used to decide which brands will disappear are as below:
- Declining sales and losses;
- Financial troubles of the parent of the brand
- Rising costs not unlikely recouped through higher prices;
- Companies that are sold;
- Companies that go into bankruptcy;
- Companies that have lost the great majority of their customers
- Operations with withering market share.


The list of endangered companies (notable ones) are as below:

1. J.C. Penney
2. Nook
3. Living Magazine (by Martha Stewart)
4. Living Social
5. Volvo
6. Olympus
7. WNBA
8. Leap Wireless
9. Mitsubishi Motors
10. Road & Track