This blog documents my MBA student life at Ryerson University, Canada (2010-2012). It was an attempt to demystify the MBA experience, help understand MBA topics & encourage MBA wannabes. I have a Pre-MBA blog about B-School application process (and a few other blogs) as well. I used to blog actively in the past and interact with readers regularly, but life got very busy after my MBA. Good luck. Take care. Cheers! Gerry.
4 pricing strategies that increase consumer spending (#Marketing-Pricing-Strategy): (1) PRESTIGE / PREMIUM: Expensive = Superior concept
(2) LOSS LEADER: Luring consumers into store with low price products as bait.
(3) BUNDLING: Creating a false sense of "added value"
(4) DECOYS: Differently priced product range. Perceived (not actual) discount.