- Feature-rich mobile devices
- Social networking &
- Cloud computing.
- First, mobile connectivity is making Internet access ubiquitous. In 2010, 43 percent of the mobile phones sold were smartphones; that number is expected to grow to 71 percent by 2015.
- Second, online social networks are transforming retailing by creating new marketplaces. Every week, 800 million Facebook users share 7 billion pieces of content, and nearly half of these access Facebook through their mobile devices.
- Third, cloud computing, the newest technology, is liberating storage from the limits posed by hard drives. By 2013, 60 percent of server workloads will be virtualized.”
RedLaser allows customers interested in a product at one store to instantly learn what the competition is charging and to find product information and store locations. Potentially more threatening is the new Amazon Remembers tool, which could turn brick-and-mortar stores into show rooms for Amazon.com. Using this feature, shoppers in a store can snap a picture of a product with their mobile phones, and the photo is automatically uploaded to Amazon.com, which then searches for a similar product. Customers can purchase the Amazon product immediately or ‘remember it’ in their Amazon account.”