Thursday, December 22, 2011

What is #Reverse-Product-Placement? (Hint: Harry Potter Candy & Bubba Gump Shrimps :)

Traditional method --> Marketing of an existing product.

Reverse Method --> Turning a popular (already well marketed) fictional product into a real one.

(1) Bertie Bott’s Every Flavor Beans candy inspired by the Harry Potter books

(2) Bubba Gump Shrimp Co. restaurants, inspired by the movie Forrest Gump.

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