BLOG SONG - Please check my blog :) Wilbur hit the nail on the head...

How to do a Presentation like Steve Jobs - You can do it too (or at least try to get close) :)

Traffic (online visitors) to this blog. Some info...

My blog has had about 10,000 hits since it was started. Traffic is increasing these days. Almost 120 to 200 hits a day these days. Last month, the blog got 2000 hits. Here are some of the countries from where I get traffic: 

1. USA
2. Canada
3. South Korea
4. UK
5. India
6. Germany
7. Romania
8. Russia
9. Australia
10. Pakistan
11. Malaysia
12. Brazil
13. Israel
14. Turkey
15. Ukraine
16. France
17. Norway
18. Slovenia
19. Netherlands
20. Brazil
21. Spain
22. Oman
23. Mongolia
24. Saudi Arabia
25. Sweden
26. Kenya
27. Denmark
28. South Africa  etc

FEI Case Competition: November 11th & 12th, 2011 at TRSM, Toronto.

The Best in Class Invitational Case Competition, now in its sixth year, is presented by the Toronto Chapter of the Financial Executives International Canada (FEI Canada). 

FEI Canada is the professional membership association for senior financial executives. The association membership represents many of Canada’s leading and most influential corporations.

The FEI case competition 2011 was held recently at the Ted Rogers School of Management, Ryerson University. 

Participating schools:

1. Alberta School of Business, University of Alberta
2. Beedie School of Business, Simon Fraser University
3. Desautels Faculty of Management, McGill University
4. Haskayne School of Business, University of Calgary
5. HEC Montreal, University of Montreal
6. Laurier School of Business & Economics, Wilfrid Laurier University
7. Queen’s School of Business, Queen’s University
8. Richard Ivey School of Business, University of Western Ontario
9. Rotman School of Management, University of Toronto
10. Sobey School of Business, St. Mary’s University
11. Sprott School of Business, Carleton University
12. Ted Rogers School of Management, Ryerson University

2011 Winners were: Will update soon.

Marketing Case study - Wilbur Sargunaraj

Wilbur  Sargunaraj is an Indian / Canadian YouTube star with huge recent following. Link here: http://www.youtube.com/user/wilbursargunaraj

Few notes about this guy:

• Innovative use of YouTube to gain mass following
• Good use of SNS (Social Networking Sites) like Twitter & Facebook. 
• Content is fresh and original 
• Started as a singer, goes on to become an entertainer...
• Use of tags: "Simple Superstar" & "Making the Ordinary Extraordinary"
• Good marketing exercise
• Good and distinct branding
• Logo, Music, theme and overall content is well positioned towards a target market
• A lot of Indians overseas, Indians especially in South India would enjoy his videos
• In this digital age, his videos are going viral and gaining popularity. 
• His success lies in use of English language which has a wider audience as well as..
• The ability to form a bridge between Indian culture and western culture.
• The ability to focus on small things of life - small, silly, minute details
• Expanding by getting global content
• I notice that he has ads on his sites which must get hime some ad revenue to keep going as well.

Overall, good job, Wilbur!!! Keep entertaining the world. Keep informing the world about Global culture!!! In today's world environment of stress and hatred, we do need people like you who spread love and happiness!

More about Wilbur.. at  http://youtu.be/J1Rhgbb3AOo

20 Minute class exercise in Research & Communication. Primary Research --> Interview format.

We had a class exercise recently iin the R&C class where we were given 20 minutes to conduct an interview with a colleague regarding an ideal boss. Then, we were asked to make 2 powerpoint slides and do a presentation. Remember, the whole assignment was done from scratch in 20 minutes flat - team introduction, interview questionnaire format, actual interview and making slides. Interesting exercise :)

Slides are as below: