Tuesday, March 27, 2012

Helping Final Year MBAs find jobs! ---> The 7 Ways Social Media Can Help MBAs During Job Hunting.

From the link: http://www.randallcraig.com/seven-social-media-job-search-steps/

Jobs postings are mostly online these days and recruiters post on Social Media sites like LinkedIn & Twitter and monitor these web sites to find suitable candidates.

1) Complete your LinkedIn profile
2) Cleanse your social thumbprint
3) Move from passive to active
4) Stay up to speed
5) Strategic Status updates
6) Start a blog
7) Monitor and respond


1) Complete your LinkedIn profile: This doesn’t just mean adding your experience, but soliciting meaningful recommendations, adding “real” connections, and using descriptive keywords so that you can be found when searched. It also means adding a summary, education, certifications, etc.

2) Cleanse your social thumbprint: Too often we don’t consider who might read our personal profiles, and whether what is posted – by us or by others – might possibly disqualify us from consideration. Cleansing your profiles of out-of-brand pictures and inappropriate content is a great first step. Managing your personal brand proactively and strategically is far better. And if you understand the privacy controls, use them.

3) Move from passive to active: Before meeting with any networking contact or interview, search for the person in LinkedIn to identify the common relationships. Instead of clicking “connect”, pick up the telephone and ask your connection about the person you are going to meet. This will yield a significant benefit for when you meet, and will also strengthen your relationship with your connection.

4) Stay up to speed: Keep up-to-date with the latest issues and trends in your industry, through LinkedIn groups, by following thought-leaders on Twitter (I’m at @randallcraig…), by monitoring Twitter hashtags, to participating in web discussion groups. Nothing shouts relevance than a person who understands the issues, and their impact.

5) Strategic Status updates: Most Social Media sites, including Twitter, Facebook, and LinkedIn allow a status update. Instead of being verbose (and perhaps irrelevant), use your Tweets and Updates to showcase your value and connection.

6) Start a blog: Social Media and your resume have one thing in common – they speak to what you have done. A blog speaks to how you think, and allows your network to understand the depth of your expertise. While there are downsides to a blog (time commitment, writing quality, etc), it can improve your profile significantly. A simple blog where you write 3-4 paragraphs weekly is all that is necessary to gain these benefits.  

7) Monitor and respond: Listen to what is happening on the web using monitoring tools including Google Alerts (for new pages on Google), and Hootsuite (for the latest status updates). Beyond monitoring your own name, monitor for positions requiring your expertise, target companies, and key industry terminology. Finding out what is happening in real time means that you can be the first to share that news with your network… or the interviewer.

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