#### Standard Deviation in Corporate Finance from the link

In Corporate Finance,

**(stocks, bonds, property, etc.),**__standard deviation is often used as a measure of the risk associated with price-fluctuations of a given asset__**(actively managed mutual funds, index mutual funds, or ETFs).**__or the risk of a portfolio of assets__
Risk is an important factor in determining how to efficiently manage a portfolio of investments because it determines the variation in returns on the asset and/or portfolio and gives investors a mathematical basis for investment decisions (known as mean-variance optimization). The fundamental concept of risk is that as risk increases, the expected return on an investment should increase as well, an increase known as the "risk premium." In other words, investors should expect a higher return on an investment when that investment carries a higher level of risk or uncertainty. When evaluating investments, investors should estimate both the expected return and the uncertainty of future returns. Standard deviation provides a quantified estimate of the uncertainty of future returns.

**: Let's assume an investor had to choose between two stocks. Stock A over the past 20 years had an average return of 10 percent, with a standard deviation of 20 percentage points(pp) and Stock B, over the same period, had average returns of 12 percent but a higher standard deviation of 30 pp. On the basis of risk and return, an investor may decide that Stock A is the safer choice, because Stock B's additional two percentage points of return is not worth the additional 10 pp standard deviation (greater risk or uncertainty of the expected return). Stock B is likely to fall short of the initial investment (but also to exceed the initial investment) more often than Stock A under the same circumstances, and is estimated to return only two percent more on average. In this example, Stock A is expected to earn about 10 percent, plus or minus 20 pp (a range of 30 percent to -10 percent), about two-thirds of the future year returns. When considering more extreme possible returns or outcomes in future, an investor should expect results of as much as 10 percent plus or minus 60 pp, or a range from 70 percent to −50 percent, which includes outcomes for three standard deviations from the average return (about 99.7 percent of probable returns).**

__EXAMPLE__
Calculating the average (or arithmetic mean) of the return of a security over a given period will generate the expected return of the asset. For each period, subtracting the expected return from the actual return results in the difference from the mean. Squaring the difference in each period and taking the average gives the

**overall variance**of the return of the asset.**. Finding the square root of this variance will give the standard deviation of the investment tool in question.**__The larger the variance, the greater risk the security carries__
Population standard deviation is used to set the width of Bollinger Bands, a widely adopted technical analysis tool. For example, the upper Bollinger Band is given as

*x*+*nσ*. The most commonly used value for_{x}*n*is 2; there is about a five percent chance of going outside, assuming a normal distribution of returns.
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