- Do you have a small business book store near your house? Does the owner talk about owning his or her own personal jet? Does he or she have millions of dollars in net worth? Probably NO, right?
- Now, do you think the owner of Amazon.com Jeff Bozos can afford his own personal jet? Is he worth millions of dollars? YES, right? BILLIONS, actually.
Q: What is the difference? Why does this happen?
A: It all comes down to NUMBERS!
Q: What numbers specifically?
A: SALES numbers.
Check this out:
YOUR TYPICAL NEIGHBOURHOOD SMALL BOOK STORE: (Few hundred books)
AMAZON WAREHOUSE (Millions of books; Online store)