Tuesday, December 20, 2011
"Brand imprinting for later actuation in life"
BRAND IMPRINTING FOR LATER ACTUATION IN LIFE
This is a line that I read in the movie "Super-size Me" about McDonalds. The idea behind the sentence above is to expose children and Attract children with brands from a very young age and presumably, when they grow up, they shall have continued loyalty to that brand.
It is very shrewd, yes. But corporations are known to go to great lengths to maintain their customer bases. Welcome to the cut throat world of business. Hey, if you can not keep 1 customer of yours, you have lost him / her, because there are enough alternatives and substitutes available in the market....
So this sentence is indeed a big deal!