Here is an example of how you can use words / play with words to market a concept or a service:
Words at a shoe repair shop:
I will HEEL you,
I will save your SOLE,
I will even DYE for you !
This blog documents my MBA student life at Ryerson University, Canada (2010-2012). It was an attempt to demystify the MBA experience, help understand MBA topics & encourage MBA wannabes. I have a Pre-MBA blog about B-School application process (and a few other blogs) as well. I used to blog actively in the past and interact with readers regularly, but life got very busy after my MBA. Good luck. Take care. Cheers! Gerry.
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