Sunday, April 1, 2012

#Marketing: If customers do not come to you, YOU have to go to THEM! (Modified RV Hair Saloon a big hit in Silicon Valley!)

This is a rule that I have firmly believed in, even while I was practicing Medicine in India and the Middle East. Customer is KING. A business runs because of the customer. Do everything it takes to keep the customers happy.

At the same time: If the customer does not come to you, YOU HAVE TO GO TO THE CUSTOMER!

So here is my rule of Business (Let us call it "Gerry Som's Rule of Business"):
Front End (Marketing) ---> Customer is King!
Back End (Accounting & Finance) ---> Cash is King!

Here is an interesting story from the link:

From a distance, it looks like a long-haul moving van: a 10-metre, multi-wheeled, boxlike behemoth parked inside Google’s world headquarters. But this refitted 2000 Winnebago Brave houses a unique Silicon Valley innovation: the hair salon on wheels. Onsite Haircuts has three vehicles coursing across California highways every work day, bringing haircuts to customers at work.

“We’re here at least twice a week,” Amy Acob explains above the din. “People like the convenience. They like not having to leave the site.” In Silicon Valley, time — and hair — wait for no man. The brainiacs at Google and other high-tech companies in the Valley — the country’s innovation capital comprised of 40 California cities — view getting haircuts as a time-waster when there’s work to be done. So Onsite has access to the property with the company’s blessing. But don’t confuse this with spa treatment. A haircut costs $20 and takes about 20 minutes. Even a shampoo costs extra. About 90 per cent of the customers are male.

Contrary to the urban myth, Google doesn’t pay for staff haircuts. But some companies do.
Of course, on-site haircuts help keep employees close to their workstations. But it’s also part of a broader, more relaxed corporate culture that helps make the workplace resemble a college more than a factory. Dena Kaufer, the stylist who founded the company in 2003, “was just sick of working nights and weekends,” says Emily Harris, who bought the company last year after spotting it on Craigslist. “She didn’t want a desk job either — so she came up with this brilliant idea of bringing haircuts to the corporate world.” Today the company does between 650 to750 haircuts per month at 13 different sites.

Google is Onsite’s biggest customer; but Silicon Valley stalwarts like Zynga, Genentech, Invidia, Marvell and others are also on board. “People don’t come here to be pampered,” says Harris. “Most people view a haircut as a chore. But by being on-site, we’ve basically got a captive market.”

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