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Like any talented chef will tell you, great meals are based on quality ingredients. To become a social business, there are several recipes that principally, but not exclusively, use social media. Here are the five basic ingredients.
- Listening or observation.
Certain businesses, like Southwest Airlines, know how to adopt a philosophy inspired by social media. They understand that the advantages of opening themselves up, of sharing, and of engaging with their clients surpass the disadvantages. They do not limit themselves to doing social actions; they are social businesses.