Friday, October 19, 2012

Market Development (Existing Product, New Market) as per Ansoff Matrix: Starbucks opens a new store in India

From the link:

Starbucks opened its first store in India today, in partnership with TATA Group. How long before India becomes Starbucks Nation? This is a case of Market Development: Existing product in New Market, as per Ansoff Matrix. Image below:

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