Friday, October 19, 2012

Market Development (Existing Product, New Market) as per Ansoff Matrix: Starbucks opens a new store in India

From the link: http://www.thehindu.com/business/companies/starbucks-opens-first-india-store-in-mumbai/article4013010.ece


Starbucks opened its first store in India today, in partnership with TATA Group. How long before India becomes Starbucks Nation? This is a case of Market Development: Existing product in New Market, as per Ansoff Matrix. Image below:


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