Tuesday, November 13, 2012


New word of the day: "Propinquity" ---> Interpersonal attraction coming from closeness and similarity. An excellent marketing strategy for corporations as well as individuals, since like attracts like (in many instances). As they say "I like you because I am like you". If you want someone to like you, you have to be like them (to an extent)...
Meaning here: http://en.wikipedia.org/wiki/Propinquity


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