Wednesday, December 19, 2012

Important Sales and Social Media Metrics + some Not-So-Important ones (called as Vanity Metrics)

From the link:

Important Sales Metrics:
  • Relevant revenue
  • Sales volume
  • Customer retention
  • Relevant growth
Other metrics sometimes referred to, as "Vanity Metrics":
  • Pageviews
  • Unique visitors
  • Registered members
  • Conversion rates
  • Email-newsletter open rates
  • Number of Twitter followers
  • Number of Facebook likes

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