Johansson, J. K. (2009), Global Marketing: Foreign Entry, Local Marketing, and Global Management (5th Ed.), New York: McGraw-Hill/Irwin.
This blog documents my MBA student life at Ryerson University, Canada (2010-2012). It was an attempt to demystify the MBA experience, help understand MBA topics & encourage MBA wannabes. I have a Pre-MBA blog about B-School application process (and a few other blogs) as well. I used to blog actively in the past and interact with readers regularly, but life got very busy after my MBA. Good luck. Take care. Cheers! Gerry.
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