Very Important Lessons for MBAs from Richard Branson (18 of them, no less!)

From the link: http://www.businessinsider.com/18-tips-for-success-from-richard-branson-2012-9?op=1

These are gospel for MBAs. Richard Branson is the only entrepreneur to build 8 industries in 8 sectors that are worth more than a billion dollar each!

Lessons: 

1. Don't do it if you don't enjoy it. 
2. Be visible. 
3. Choose your name wisely. 
4. You can't run a business without taking risks. 
5. The first impression is everything. So is the second. 
6. Perfection is unattainable. 
7. The customer is always right / most of the time. 
8. Define your brand. 
9. Explore uncharted territory. 
10. Beware the "us vs. them" environment. 
11. Build a corporate comfort zone. 
12. Not everyone is suited to be CEO. 
13. Seek a second opinion. Seek a third. 
14. Cut ties without burning bridges. 
15. Pick up the phone
16. Change shouldn't be feared, but it should be managed. 
17. When it comes to making mistakes, bounce back, don’t fall down. 
18. Be a leader, not a boss.